"THE ROLE OF TOURIST GUIDES IN THE MUSEUM" - OPEN LECTURE WITH STUDENTS OF MARKETING-TOURISM DEPARTMENT

On June 14, 2019, the Department of Marketing-Tourism at the Faculty of Economy organized an open lecture entitled “The Role of Tourist Guides in the Museum” with the students of the third year, study program “Business Administration in Tourism”. The lecture was held on the premises of the National Museum of Medieval Art, Korçë, to make it more concrete and understandable for the students. The museum director, Mrs. Fjoralba Prifti and Mrs. Enis Gjanci, didactic guide of the museum, were present at this open hour. According to the lecturers, Dr. Alma Zhilla and Prof. as. dr. Esmeralda Shkira, this open lecture provided the students with an opportunity to get acquainted with a part of our national culture and heritage, as well as to discuss its impact on the development of tourism in the region. Students showed interest in the important role that tourist guides have in the museum and in the approach of this profession to the labor market.